What to do about it
Here are some tips to get ahead during BFCM in 2021.
Map out and schedule your offers. If you haven’t done so yet, start thinking about the discounts and sales you’ll be offering on BFCM. How big of a discount will you offer? When will these discounts start? For instance, if your “early bird” offers differ from your extended BFCM promotions, the terms for those promos must be clarified early on.
Come up with a unique angle for your deals. Virtually all retailers have caught on to the fact that BFCM deals are starting early this year, so you need to stand out. Come up with a compelling angle for your promotions to make them irresistible to your customers.
For example, during last year’s Black Friday sale, Kohl’s allowed customers to stack deals on top of each other, so shoppers could combine offers and maximize their savings. This helped Kohl’s stand out from retailers that were only offering one type of sale or generic promotions.
